Tiếng Việt
中文 (Chinese)
한국어
Currently, the trend of opening grocery stores and general stores is increasing. This leads to consumer demand not only for quality and affordable products but also for convenience in terms of space and product arrangement. If investors do not have much experience in this retail business, they can refer to the article below to learn how to arrange a store to attract customers and optimize display space.
Good articles to read
-->>> 30 things to note when opening a retail store
-->>> What is the standard aisle width for supermarkets and mini-marts?
-->>> Lighting system – creative and attractive lighting design at retail stores brings profit.
Attractive and space-optimized grocery store layout
1. Reasonable space allocation
Most goods in a grocery store belong to the fast-moving consumer goods group. This group is further divided into two sub-groups: sweet and savory foods. You should arrange each type into different sections so that shoppers can easily choose. In addition to dividing areas for displaying goods, you need to allocate wide enough aisles so that customers can easily browse without feeling cramped.
2. Choosing the right display shelves for each product
Grocery stores offer a wide variety of products in all shapes and sizes, requiring a system of shelves to display them all. Different products call for different types of shelves. For coffee, you should use advertising shelves to help customers recognize the brand. Conversely, for milk products, mesh shelves are suitable for displaying many different types of milk at once while ensuring sturdy and durable display capabilities. Depending on the product and space, we will advise and design the most suitable shelf model with optimal cost.
3. Prioritize prime locations for high-profit items
Fast-selling, high-profit, or essential daily-use items should be placed in prominent, front-facing positions to readily serve customer needs. In particular, for promotional or clearance products, additional signage should be displayed to attract attention. This display method will help buyers feel more convenient and excited about promotional, discounted, or expiring products.
4. Arrange products neatly and parallelly
To arrange a grocery store to attract customers, store owners need to pay attention to arranging goods neatly, in a straight line, not tilted, with names and brands facing outwards. For bagged products, design a hanging rack with multiple hooks divided into layers, do not stack different types of products on top of each other, and place fragile items on the bottom shelf with a protective barrier to prevent them from falling out.
5. Low-profit items should be displayed at the checkout counter
While waiting to pay, consumers may purchase additional small items displayed at the counter. Therefore, store owners should utilize this space to sell small, low-profit items such as: chewing gum, small candies for children, chocolate, etc. Additionally, you can use these products as a way to give change to customers when you run out of small bills. In this way, your store has successfully encouraged the consumption of products that customers initially did not intend to buy.
6. Right-hand gaze trend
A study has shown that 75% of customers look to the right when entering any store. This is an important principle for you to design your grocery store effectively. You can arrange the most attractive and important items or promotional products more on the right side than on the left.
