The art of arranging display shelves in supermarkets

Merchandising in a supermarket is an art in itself! The design, layout, and arrangement of display shelves must ensure that customers’ shopping experience is enjoyable while allowing your store to display the maximum number of products.

Why is the layout of supermarket shelves important?

Customers will be able to quickly find and select the items they want. New products and discounted products should be displayed to attract customers’ attention. The atmosphere of the store should be appealing, enticing customers to spend more time in your supermarket. Your profits will also increase because of it.

The display method must also help employees easily check and retrieve inventory. So, what is the best way to design your supermarket display? We have some helpful tips for you to create a unique display space to boost sales in your store.

5 tips for displaying goods on supermarket shelves

1. Customer flow

There’s one common customer behavior you might not know about: the direction they take when entering a store. People will usually head to the right side of the supermarket as soon as they walk in. Make the most of your space intelligently. Display the freshest products there to create a welcoming atmosphere and stimulate customers’ shopping needs right at the entrance.

2. Utilize the top of the display shelf

Use the top shelves to store slow-moving items such as: store-brand products; unique or gourmet items. Placing products on the top shelf gives them a prominent position, ensuring customer attention and curiosity.

3. Maintain display shelves well

Supermarket shelves at eye level are like the star performers in your store. Your customers can easily view products on these shelves and browse most products. Therefore, make good use of these display shelves to store your best-selling and fastest-moving brands. Brands should also be added to make them known to everyone.

4. Treat children as your best friends

Arrange children’s products intelligently. Always keep them in their sight to work wonders for your sales figures. Display shelves make it easy for children to see and pick up the items they like. Images and cartoon characters on the covers attract children even more.

5. Use end shelves appropriately

Supermarkets sometimes also stock large and bulky goods to compete with wholesalers. Dedicate all lower shelves to these awkward-sized products. This approach will make it easier for staff and customers to retrieve items.

Use these tips to stock shelves in your supermarket and your customers will love shopping at your store. Your profits will grow and your business will become more successful.

Contact Viet POS Rack now for advice on the best display shelves to use in your store.