Smart product display layout – Creating success

Whether your store is large or small, an effective merchandise display layout plan is one of the most important things. It involves more factors than simply displaying your merchandise on hooks and shelves.
Once your store is complete, we can control the following factors:
– Customer satisfaction
– Store revenue
– Logistics flow

Factors affecting merchandise display layout

A suitable merchandise display layout is planned based on the psychological input of customers when they enter the store. It has the power to make or break a business. Let’s look at the factors that your store layout can affect:

• Customer traffic is one of the main factors controlled and most concerned by your store layout. It is the main factor determining the store’s revenue. How they enter, how they move around, and the personal space between customers are important parameters that determine whether customers have a good shopping experience.
• A smartly planned merchandise display layout will optimize the use of retail space to increase sales and merchandise flow.
• Theft prevention and shoplifting are reasons why the layout must be well planned.
• A good or bad layout affects the psychology and emotions of customers, which always leads to good or bad sales.

Floor plans and their features:

1. Straight floor plan

– Mostly implemented in stores that use racks to display their goods.
– Very economical to implement in large retail spaces.
– Easy for customers to move around by arranging shelves in a straight line

2. Corner layout

– An excellent choice to give your store a highlight that attracts more customers
– Focus on more popular goods.
– Suitable for high-end stores and flagship stores in Vietnam

3. Flow Layout

– A series of similar products is called a product flow.
– Shoppers can buy more types of goods when they see the product.
– Allows for maximum creativity.
– Goods can be displayed on hangers, rotating shelves, display islands, tables, and anything unique and functional.
– Customers can freely browse products by moving in any direction.
– This particular flow layout is often highly effective.

How smart is your merchandise display layout?

A smart store layout must be attractive and clever enough to draw customers in and keep them coming back. When planning your store’s merchandise display layout, there are several key factors that will determine the basic layout of your store:
– Types of customers
– Type of merchandise
– Store area
– Furniture and equipment to be used
– Number of employees

Ways to check the feasibility of merchandise display layout

Once a business is up and running, you’ll constantly be working on the layout to optimize its strategies. It’s not just a matter of “fix it and forget it.” Here are some ways to check if your store layout is smart and feasible:

• Are customers guided in the right direction? When customers enter your store, they should feel comfortable moving around, weaving through the store, and returning to the checkout counter.
• Is your product quantity appropriate? The amount of merchandise you want to display will depend on the type of business and the kind of experience you want to create for your customers.
• Is there enough space between products and storage shelves? No customer wants to be bumped from behind. Remember that it’s an inconvenience that won’t bring back lost customers.
• Refresh your merchandise displays periodically. The element of surprise is what will bring shopping enthusiasts back to your store.
• Create visual and sensory appeal with lighting, good music, and carefully chosen interior decor.

Some shelving for displaying goods for the store

Store shelving and floor layout go hand in hand. Both aspects must be perfectly synchronized for customers to have a great shopping experience.
There are three aspects that drive store shelving:
– Adaptability
– Affordability
– Durability

There are many choices of store shelving that one can invest in, depending on the type of business, budget, and store space. Talk to experts about solutions and meet your shelving needs customized for the store floor. Let our consultants research solutions and meet your shelving needs: size, number of shelves, color, purpose of use

1. Wall shelves

It is made of wood, steel, glass, and other sturdy materials. Wall shelves are the most traditional yet most chosen among retail display shelves. Wall shelves are the best way to make the most of wall space to store large or small goods. It also allows goods to be neatly, orderly, and organized.

2. Pegboard Display

Pegboard shelves come with very sturdy base shelves and perforated backs. They also come in various lengths of peg hooks, allowing products to be hung and displayed prominently. Pegboard displays are ideal for showcasing hardware products, footwear, handbags, accessories, and eyewear.

3. Refrigerator Rack

Used mostly in restaurants, hotels, bakeries, cafes, supermarkets, food establishments, and stores, glass-front refrigerator shelving units allow for an unobstructed view of products on the shelves.

4. Free-standing racks

Slotted angle racks are perfect examples of free-standing racks. These storage racks are extremely durable and affordable. Free-standing racks can be easily modified to accommodate large or small goods. They can also be compartmentalized to look neat and organized.

Over the past 10 years, Viet POS Rack has established itself as a professional distributor and installer of various display shelves, warehouse racks, display shelf accessories, etc. We will continue to improve to bring our customers a high-quality product.