Scientific, reasonable, and attractive display shelf arrangement in supermarkets

Inside Ichiba, London’s giant new Japanese food hall and supermarket

Product sales are very important for retail stores and supermarkets. Displaying products on shelves encourages customers to buy more. It helps customers find what they want. In addition to shelves, supermarket display racks also need to optimize store layout and decide where to place products for purchase. There is a lot of thought put into the placement of each item to entice shoppers to buy more by attracting their attention.

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Viet POS Rack specializes in consulting and designing storage shelves for all business models nationwide. Products are made from steel or iron and coated with an electrostatic paint layer to prevent rust. We have offices in Nha Trang, Da Nang, Ho Chi Minh City, Hanoi to easily provide products to all customers.

How to arrange supermarket display shelves

Strategically arranging products has a big impact on customer purchases. Expensive products are always placed at the top of the shelf. Popular and sought-after products are placed on lower shelves. The most attractive items are placed at eye level. Read the information below for more details on different shelf positions.

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Display shelf arrangement must be scientific to attract more customers.

Top shelves: Primarily display high-priced or slow-selling items. As part of the shelf that customers rarely access; you can store in-house products, limited editions, etc., in those areas.
Eye-level shelves: These shelves usually display top and best-selling products. Because most shoppers pay attention to this area of the supermarket. You can also place the best brands in these areas; along with the best sales staff.

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Goods must be arranged scientifically

Children’s access to shelves: Another trend noticed among shoppers is the increase in children coming to supermarkets with their parents. Therefore, store display shelves often place items that children like and can reach. Products for children will often have a more attractive design; this means your supermarket will increase profits when they come.
Bottom shelves: Large and heavy items should be placed on the bottom shelves. At the same time, it is also more convenient for customers to lift and carry items from the shelf to the checkout counter.

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Supermarket display shelves for fresh food display

Attention to detail is essential when displaying fresh produce in supermarkets. To attract attention, consider alternating green vegetables with carrots and bell peppers. To ensure visually appealing baked goods, use a black background with glass display shelves. Make sure food is visible when using food wrap.

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Planning a store using supermarket display counters

Milk, eggs, bread, and related products should be placed in the farthest corner of the store. This will ensure that customers can view more products; thus potentially leading them to buy more items. Chocolates, magazines, etc., should be placed at the checkout counter so they can be purchased quickly.

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Above are the notes you need to know to implement appropriate layout strategies. Contact us immediately at hotline: 0935 49 83 84 if you are planning to open a large-scale supermarket.

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