Whether you’re opening up a new retail outlet or planning on overhauling the layout of an existing premises, you need to give thought towards choosing a shelving system that makes the most of your floor space while also looking good to customers. The VietPOSRack shelving system is perfect in this respect. Suitable for all types of stores, these shop fixtures offer maximum flexibility and can display a wide range of merchandise.Mr dung: (+84) 796 700 777
When designing the space of your retail environment, be mindful of the placement and use of retail shelving. After all, your shelving has the ability to enhance the overall layout of your retail store and create an inviting environment for customers. Shelving is the most popular type of shelving for use in the center area of retail shops because it lends itself easily to dividing the area into sections, creating aisles, and fostering a specific traffic flow for your customers. So, in this blog, we are going to talk about the 3 questions that you should think before making decision to help choose the most suitable shelving for your store.
1. What configuration should be?
One of the most proven ways to increase sales in a retail environment, is to create an effective traffic flow throughout your store while maximizing space in all four corners. When customers are able to move freely from aisle to aisle, you will be offering more visible variety, which in turn will sell more.
Then, the most important step to buying your VietPOSRack shelving is deciding on the right layout for your store. Decide where your shelving will be situated and design a floor plan for your customer flow. It is essential that the positioning of VietPOSRack, wall units, counters, and all other displays be carefully considered when in the planning stage. For example, placing “in demand” items in the rear and the walls of the store, will pull the customer through the aisles, and give them more chances to pick up items that they normally would have passed by. Impulse items would be best placed closest to the checkout area.
2. What is the best color for the shelving?
Color is possibly the most important factor that affect customers to decide whether step into a store or not, as it affects us subliminally and instinctively, without our even being aware of it. Before choosing the color of shelving, you need to determine the age range of your customers, whether they are male or female, their culture, their education level, their financial status, as well as taking into consideration the type of product or service you are selling. Are you trying to attract a buyer who is price conscious, or one who is at the upper end of the market, children, adults or the elderly, male or female or both?
By understanding both the psychological and physiological impact of your choice of colors you can create a unified color scheme for your retail business that will have a positive effect on your customers and inspire them to visit you time and time again and to think of you first when they need your type of product or service. In other words, your customer will feel so comfortable in your store they will return on a regular basis and tell their friends about you.
3. What merchandise you are going to display?
The products your store stocks will have a direct effect on the retail shelves you choose to carry. The number of shelves you decide on will depend on the height, weight and width of the product you are selling. This is why advance planning is essential. Some of the most organized customers will complete a mock-up of each compartment and shelf, detailing what products will be available for sale on each shelf, along with the dimensions and weight of the items.
Meanwhile, Special consideration should be paid to the type of display material being used in conjunction with the product. For example, when using wooden shelving it would be ill-advised to place products with sharp, rough or protruding edges on the shelf as it could lead to scratches that will damage the finish of the wood.